Do you write articles to promote your internet business? If you’ve answered ‘yes’, my next question is: do you write just to please Google, or to inform and entertain people?
My writing policy has always put my intended readers first; that makes sense—they are, after all, my targeted customers. Many marketers advise differently, preferring to write purely to please Google, but I see that as a big mistake. Article marketing should not be viewed as a form of SEO, because it isn’t. Article directories were never created either as a means of obtaining traffic, or as a source of good backlinks; they fail miserably at both.
Unenlightened marketers are delighted when their articles posted in directories have a 25% click-through rate, but what they should really be saying is: ‘I lost 75% of my potential visitors’. Doesn’t have quite the same ring, does it?
Similarly, marketers believe the articles they publish on Ezine Articles will be credited with EZine Articles’ PR-6 page rank. Again, this is total misguided: pages achieve page rank, NOT websites. Ezine Articles’ front page has a PR-6 page rank, but every new article published appears first on a page with no ranking at all, then, after a while Google will allocate it a negligible PR-0 page rank. As backlinks go, links from a PR-0 page are as close as you can get to worthless, especially since Google’s recent algorithm change.
Not totally worthless though; if you work really hard, you will only need somewhere between 50,000 and 100,000 PR-0 backlinks to equal one backlink from an authority, context relevant website! And just to put things further into perspective, if you follow the train of thought which promotes article spinning and article mass-submitting to thousands of completely worthless article directories, for every thousand directories you mass-submit to, maybe only one or two hundred (often far less), will actually publish your submission. Do the math—how many submissions will it take to achieve the low estimate 50,000 PR-0 backlinks?
Your aim should always be to produce high quality, people oriented content, and spinning, no matter which ‘exalted’ program you use, will never achieve this. On the other hand, if every article you write is purposed toward being picked up and syndicated by webmasters with very targeted traffic in your niche, the traffic and SEO benefits you reap can be immeasurable. In the end, it’s relevance which really matters.
The SEO and traffic benefits I achieve from article marketing, all result from having my articles syndicated on relevant sites. Visualize each article as a flagstone in the path to my business’s long-term success. Every article I write contributes step-by-step toward an ever increasing residual income. Over the years, for several niches, I’ve written and syndicated thousands of articles; some of them have been out there, quietly producing for me for years.
All of them have been written with human readers in mind; not Google, not SEO, not article directory traffic. I don’t want my years of work to be totally dependent upon Google’s algorithm tweaks and updates; that’s a foolish way to run a business.
Webmasters with a large, focused audience (customers), are always anxious to discover quality content to feed to them, be it via their website, blog or newsletters. Write that content and place it where they can find it, and it will work for you for years to come.