Every time Google unveils a new algorithm update for their search engine, it creates a frenzy of activity across the internet. It’s unfortunate that the ‘Penguin’ update in particular, caused a great many ‘good’ websites to lose rank overnight, but I believe that anyone who has built their websites ethically, without ever implementing methods to ‘game’ the system, should resist panicking.
Through the succession of Panda, and now Penguin updates, Google’s motivation has been nothing more sinister than eliminating web spam from their search engine results. But—they seem to have written something monumentally wrong into their Penguin programming. Good, longstanding websites are now languishing in the doldrums, but I refuse to believe that Google deliberately set out to create this mess. Future updates will surely correct their monumental mistake.
In the meanwhile, maybe marketers should see this as a long overdue (in my opinion,) wake-up call. Isn’t it time to diversify and consider other traffic sources? Believe it or not, Big G isn’t the one source of visitors to your website.
Are you a ‘purist’ article marketer, working to syndicate every piece of content you produce? I am, and I try to follow the path that many fellow content writers have proved for themselves to be successful.
Article marketing, with the end goal to get your material syndicated and republished on popular, relevant websites and blogs, or in newsletters, has no association with spamming the internet with hundreds, often thousands of spun, unreadable excuses masquerading as articles.
Over the past two years, Google has been implementing algorithm updates to weed out, and de-index these ‘trash’ articles, and often the spuriously named article directories hosting them as well. Consequently, the backlinks they had been providing disappeared, and so too did the websites they had been pointing to. Hence the hue and cry on forums such as the Warrior Forum, Digital Point, Wicked Fire, etc., proclaiming ‘article marketing’ to be “dead”.
Copyright infringement is an unfortunate issue many internet marketers are encountering, often on a daily basis. Unscrupulous thieves seem to view someone else’s published content as fair game to copy; heck, I went through a long, unpleasant correspondence with one guy who flat out insisted, once I published my writing on the internet, it became public property for anyone to copy at will, without permission or attribution. There are also a lot of software programs out there to scrape content from article directories, websites etc., and automatically republish it on “autoblogs.”
I publish a lot of content in my blogs and at Ezine Articles, and, of course, my purpose is to get these articles picked up by niche-relevant webmasters and re-published in their blogs, newsletters, etc. But, they are required to leave my resource box with its backlinks to my own internet real estate intact. The vast majority of them do, but there are always one or two jerks who think the rules just don’t apply to them.
Implementing Google Alerts is one method I employ to alert me about people stealing my content, and I use it to good effect.
When I wrote the article “10 Proven Benefits of Converting Your Articles into Videos” the first comment I received from one of my followers was “How do you turn your articles into videos?” This prompted me to come up with this simple explanation on how to go about it.
There are several options of converting your articles into videos. For instance you can use PowerPoint to create animated slides and convert them into a video format. You can use a flash program to create your videos. But these options really require technical know-how and most people may find it a little bit difficult.
The easiest way to convert your articles into videos is by using an article-to-video-converter software that turns them into videos in the shortest time possible. It is user friendly and it doesn’t require much technical know-how. But you need to select a good program that allows you to edit your article in any way you want. Secondly, you need to spend some money to use the service.
Everywhere you look these days, especially since Google’s ongoing succession of algorithm updates, naysayers are proclaiming, “article marketing is dead” or, “article marketing doesn’t work any more”. Fortunately, my experience tells a completely different story: instead of losing its effectiveness, article marketing in its original, purest sense has now acquired a whole new authority, helped, rather than hindered by Google’s clampdown to eliminate trash content.
Complementary to article marketing is Guest Blogging, and when approached correctly, it can very easily produce superior results. Why should this be? Well, a blog post is an article, the only difference being, it’s published in a blog, not an article directory. However, that one difference can be amazing in the focused, quality traffic it attracts.
So, How Does Guest Blogging Provide Superior Traffic?
Simple. As respected as many article directories may be, they are not authoritative websites. When people are searching for information on a subject, or solutions to their problems, they will only read your article posted in a directory if they happen to stumble upon a link to it during their search. There is no way they are going to head directly to Ezine Articles or Article Base to find answers.
Whenever you create material for your blog or website, don’t make the common mistake of assuming you need to sacrifice the quality of your content in the name of SEO. You may be surprised to learn how the two can actually coexist in complete harmony. Look at it this way, your intended readers will be searching the internet using the keywords which are pivotal to your SEO, so, if you create your content based on topics constructed around those same keywords, there is a strong likelihood this is also the content they are seeking.
Use the right keywords so that your content is found easily, but always write coherently, for your readers to enjoy. The worse mistake you can make is stuffing your content with keywords, just for the benefit of Google. Actually, Google’s algorithms are getting progressively smarter; throughout the year they have been de-indexing what I describe as SEO fodder, or material short-sightedly produced to please the search engines, rather than live, human readers.
When people enter a keyword and perform a search, they are presented with a list of links. If they click to visit your website because they are intrigued by your title in the search results, they do so because they expect your content to live up to their expectations.
Do you write articles to promote your internet business? If you’ve answered ‘yes’, my next question is: do you write just to please Google, or to inform and entertain people?
My writing policy has always put my intended readers first; that makes sense—they are, after all, my targeted customers. Many marketers advise differently, preferring to write purely to please Google, but I see that as a big mistake. Article marketing should not be viewed as a form of SEO, because it isn’t. Article directories were never created either as a means of obtaining traffic, or as a source of good backlinks; they fail miserably at both.
Unenlightened marketers are delighted when their articles posted in directories have a 25% click-through rate, but what they should really be saying is: ‘I lost 75% of my potential visitors’. Doesn’t have quite the same ring, does it?
With Google’s everlasting algorithm updates, is it really smart to establish your entire internet business upon their foibles and idiosyncrasies? The methods you are presently following may please Google today, but who’s to say how they may regard them tomorrow? Overnight you could find that coveted #1 position you’ve invested so much time, effort and probably even money, to attain, has vanished. Google has come up with a new rule and your site is now languishing unseen and unloved somewhere on page six or seven of the search results.
Don’t get me wrong, I used to fight exactly those same battles, just as you are doing; but then I stopped following the advice of the so called “Internet Gurus” and got smart. Actually, I began reading some revolutionary material from a few online marketing experts and educators who offered a new marketing approach; a list of entirely new rules!
Article syndication, when approached correctly, is in my opinion, a brilliant promotion tool. Unfortunately, a great many internet marketers just don’t “get” how to implement article syndication correctly and effectively. The primary purpose is simple: write articles and make them available for republishing on sites relevant to your own niche. This provides opportunities to grow your presence, increase your credibility, and widen your marketing reach with new, highly targeted traffic to your website. People reading your content, are exposed to your brand, and perceive you as an expert in your particular niche. If you are especially lucky, one or more of your articles may even go “viral”.
The mistake most people persist in making, is perceiving article syndication as a means of obtaining backlinks, or “link-juice”. They write content and blast it out a to proliferation of article directories. Agreed, this will result in backlinks, but all you will achieve from article directories in SEO terms are non-context-relevant, PR-0 backlinks. Actually, it will require somewhere between 50,000 and 100,000 article directory backlinks to provide the link-juice equivalent to one single backlink from a relevant authority-site.
Let’s begin by making an especially radical statement: 100% security is impossible to achieve with WordPress! Why? because it would be both impractical and all but impossible to maintain. Nevertheless, there are many steps you can take which will render your blog a great deal more secure than the vast majority or WordPress blogs currently online.
The most important step, is, appropriately enough, NOT to install WordPress using Fantastico! It’s unfortunate how, on forums etc., everyone posts saying use Fantastico, while I seldom read anyone explaining why this is actually such a bad foundation for a new WordPress blog.
Why? It’s simple: by default, a Fantastico installation sets “wp_” as the prefix for each WordPress table name. Knowing this, hackers find it especially easy to send malicious code targeting your wp_ based tables. It’s as if you’ve put a ‘welcome’ mat at the door for them. This knowledge makes it a doodle for them to change the appearance of your site, redirect your url to their site, plus a whole host of other nasty things.