Article syndication, when approached correctly, could easily become the pot of gold in your business promotion endeavors. Why? Because, it can provide you with masses of highly targeted traffic. Over the years, longstanding syndicators have developed lists of thousands of publishers who have signed up to receive new content for their authority websites and in their newsletters and offline publications. This provides the author with significant numbers of fresh readers who will hopefully click the links to their websites in the resource boxes. This is targeted traffic.
To be a really successful syndicator, you must be proactive. The opportunities for syndication (depending, of course, upon your niche,) can be endless. You just need to exercise a little initiative and creativity to track them down.
Everyone begins with basic “keyword + blog” searches, but that’s just the miniscule tip of a huge iceberg. Other very effective search stings are:
- [niche keyword phrase] +”write for us”
- [niche keyword phrase] +”submit”
- [niche keyword phrase] +”author guidelines”
- [niche keyword phrase] +”writer guidelines”
- [niche keyword phrase] +”article submission”
- [niche keyword phrase] +”submit content”
- [niche keyword phrase] +”submit an article”
- [niche keyword phrase] +”author submission”
- [niche keyword phrase] +”article submission guidelines”
- [niche keyword phrase] +”online magazine”
- [niche keyword phrase] +”online newsletter”
I’ve also seen good results when visiting Ezine Articles and Constant Content and employing a few – um – sneaky tactics.. 😉
This method covers both content you’ve published yourself on Ezine Articles, and content published by other authors.
For the latter, do a search for high quality articles in your niche; take a portion of the resource box from each piece, put quotes around it – “sample sentence”, and search for it in Google to discover if and where it’s been syndicated. If you do this correctly you will find blogs and other relevant websites that have republished this content, and all you need to do is contact the webmasters and pitch your own articles to them.
I suggest you search on text taken from the resource box, so that you find webmasters who have published the article in its entirety. These are the ethical folk you need to work with. Auto blogs and scrapers that strip away your links will be of no use to you at all.
Wherever you find syndicated copies, contact the webmaster and offer to send them content you write, before you publish it to the article directories.
Follow the same method with your own work: contact website owners who you discover have re-published your articles and offer them all your new content, before you publish it to the article directories.
For this to work, you need to open a Constant Content account. Log in and, in the left hand margin, click on the ‘Recently Sold Content’ link. Search the titles and copy and paste any that appear to be in your niche. Wait a couple of days, then place those titles in quotes and search for them in Google. Contact any publishers you discover as above.
Also in Constant Content, search under the ‘Buy Content’ tag at the top of the page for articles being offered in your niche. Using these searches, you can click the ‘Read More’ link and actually read a couple of paragraphs of the article. This will give you a much better opportunity to search successfully.
You are only interested in articles offered for purchase under ‘Buy Usage’, because they are being purchased by publishers who are happy to work with content that has already been published and will continue to be published by others.
To be a successful article syndicator, you need a reasonable grasp of marketing. Of course, you can do nothing more than approach it passively and post you content on Ezine Articles, and maybe Go Articles and ArticleBase, but you can expect very limited results. The most successful article syndicators are proactive go-getters.
Look laterally beyond your niche. Think about related niches and market you content to them. Your blog may be about organic gardening, so it’s likely blogs about healthy eating and raising healthy children would welcome your articles. Just make sure you write quality, relevant material. More about the structure of your articles in this earlier post: Article Syndication To Benefit and Grow Your Business.
There are also many ways other than Google or even online to search for possible syndication partners. Visit your local library and search through trade directories, directories of periodicals, etc. Set yourself a goal to send out maybe five or ten new contacts eery day, and stick to it!
This post by Kim Roach will also be of interest to syndicators: 600+ Places to Share Your Content and Get MORE Traffic…
Before I close, may I ask you a question—did you know Paul Myers, the main moderator on the Warrior Forum is an acknowledged expert on all aspects of Article Syndication? Twelve— yes twelve years ago, Paul began publishing the free marketing newsletter: TalkBiz News, and more recently he released a brilliant ebook titled “The Content Cash System.”
I consider myself to be a fairly seasoned content syndicator, but in all honesty, after reading Paul’s book, I realized how little I really knew!
This ebook is an investment in your your writing future, and it’s written by one of the most experienced, most ethical marketers out there.
NOTE: Many of you have contacted me indicating that in Constant Content they cannot see the link to ‘Recently Sold Content’ in the left-hand margin. I contacted Constant Content and they’ve just got back to me (4 days later!) Here is their reply:
“It sounds like they’ve created a customer account. Please create a writer account by clicking Want to Write for Us? on the homepage.”