Are you a ‘purist’ article marketer, working to syndicate every piece of content you produce? I am, and I try to follow the path that many fellow content writers have proved for themselves to be successful.
Article marketing, with the end goal to get your material syndicated and republished on popular, relevant websites and blogs, or in newsletters, has no association with spamming the internet with hundreds, often thousands of spun, unreadable excuses masquerading as articles.
Over the past two years, Google has been implementing algorithm updates to weed out, and de-index these ‘trash’ articles, and often the spuriously named article directories hosting them as well. Consequently, the backlinks they had been providing disappeared, and so too did the websites they had been pointing to. Hence the hue and cry on forums such as the Warrior Forum, Digital Point, Wicked Fire, etc., proclaiming ‘article marketing’ to be “dead”.
Cue The Article Marketer
For the true article marketer, producing high-level, in-depth content for syndication, nothing could be further from the truth. Our websites and blogs have flourished amidst Google’s onslaughts; this, in spite of the fact that we never actually produce our content to please Big G. Google loves us because associated highly-ranked, authority websites respect our writing sufficiently to republish it for the benefit of their readers. This provides us with backlinks that are pure gold.
But this is actually secondary to the main benefit: hoards of focused visitors who have read our articles, clicked our links and arrived at our own websites to read more. This immediately presents us with the opportunity to establish ourselves as true experts in our niches; our websites as the places to go for the information they require. It’s the one reason why every article we offer for syndication should first be published and indexed on our own blogs and websites. We, quite rightly, should be recognized as the authority, but equally as important, each article should a building block cementing our status as the expert to be sought out and read.
Inform Never Sell
Articles written for syndication should never, ever sell; they should presell. Webmasters will never want to publish your sales letters, and preselling, when done correctly, is immensely powerful; it provides opportunities to establish loyalty and trust with readers. Trust is influence, never forget that.
When people enjoy reading high quality content, they often want to share it with others; another huge benefit. Focus upon providing value in every piece of writing you produce and you’ll be well on your way to succeeding as an article syndicator.
Perhaps now you are beginning to see why real, dyed-in-the-wool article marketers are so successful. We aren’t necessarily brilliant writers, although good grammar and presentation will, without a doubt make it easier to get your work picked up and syndicated. The key is to write naturally, as if you are conversing with your readers; establish a connection and provide them with valuable, relevant information.
The webmasters you hope will syndicate your content, often have readerships and mailing lists of many, often hundreds of thousands. They are always struggling to provide their readers with interesting, trustworthy, valuable, relevant information, and if you make that job easier for them, they will welcome you with open arms. It’s a win-win situation and the stakes for you can be enormous. I’ve had days following publication of one of my articles on an authority website, when my visitors have gone through the roof.
Surely you will agree that is a far better result to aim for than spamming the internet with spun, often unreadable trash.
Distribution For Syndication
Writing great content for syndication is only half the battle. You should of course submit everything to EZine Articles, for what is known as “passive syndication”, hoping that it will be found by webmasters, but for real success, you must also start actively syndicating your material.
Your goal is to do the following:
- Write a fresh article
- Publish it to your own website and wait for it to be indexed
- Send it out to your list of webmasters who have agreed to syndicate your content (active syndication)
- Submit it to EZine Articles for passive syndication
If you’ve been an article writer for any length of time, you will have heard the name Paul Myers. He has been involved in Internet Marketing as a writer for many years, and is the founder of the long-running online newsletter, TalkBiz. I’ve followed his writing for years.
Paul has earned a reputation for being honest and straightforward, and he uses his significant experience to produce high quality information products. One of these is a new ebook titled The Content Cash System.
If you have any aspiration to do Article Marketing the right way, this ebook is a must-have reference. I consider myself to be an experienced syndication writer, but I have to admit, reading this ebook has opened my eyes to an entirely new approach to actually getting my work syndicated. I recommend it highly.
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